Design
A logo is one asset in a system that has to work at 16 pixels, on a building, in motion, on a dark background, and in the hands of a designer who was never in the room.
Overview
The difference between an identity and a logo is the difference between a system that scales and an asset that needs rescuing. A logo is fixed. An identity is a set of rules that lets a stranger make something on-brand without asking you.
We design the second thing. That means a logo, yes, but also the type pairing, the colour logic, the graphic language, the illustration rules and the guidelines that let a five-person marketing team ship without a designer on call.
In detail
The substance behind the service, so you can judge whether this is the work you want.
01
Every identity we deliver is a system: a primary mark, responsive variants, a lockup family, clear space, minimum sizes, misuse rules and the monochrome and reversed versions.
It works in embroidery, in a favicon, on a dark UI, across two languages, and on a billboard with a two-second glance.
02
Colour is not a mood board. It is a hierarchy system with contrast requirements built in — every pairing is tested for WCAG AA, and every colour has a defined job in the composition.
We also give you the full accessible palette, including the darker and lighter steps needed to keep text legible on photography and in dark mode.
03
Custom type is a serious investment, but it is the only way to own a distinctive voice in a way competitors cannot lift. Where a custom face is not justified, we build a considered system from licensed type — pairing, scale, tracking and usage rules that make it feel authored.
04
Generative tooling is now part of how brand assets get made. Most guidelines say nothing about it, which means teams either avoid it or misuse it badly.
Our guidelines include a section on how to use AI with the brand responsibly: what can be generated, what must never be, how to feed the system your typefaces and colour, and where human review is mandatory.
Method Branding™
Every service is delivered inside the same four-phase method. This is what this one looks like inside it.
Positioning, category research and brand archetype work that determines the visual territory.
Creative direction, visual strategy and the rationale that every later design decision points back to.
Logo system, visual identity, motion identity, supportive graphics and full guidelines.
Rebrand
A full rebrand and out-of-home campaign for one of the West’s largest solar and battery installation brands.
Identity & Web
Identity and website for a city that needed to be the destination, not just the place you drive through.
Brand & Motion
Identity and motion for a live events company whose product is, literally, sound.
Brand Identity
A skincare brand built on clinical credibility and warmth, without the coldness that usually comes with it.
Brand & Web
Identity and web experience for a medical device company selling to both clinicians and consumers.
Questions
Explore
Send us the situation, the deadline and what is at stake. We will come back with a written scope and timeline.
