Launch
The identity is only worth what the market sees. Most rebrands fail in the six months after the reveal, not in the six months of design.
Overview
We have watched brilliant identities fail because nobody inside the company knew how to use them, and because the market was told about the change a week before it went live.
Launch is an organisational problem wearing a marketing costume. We plan it like one — who has to believe what, in what order, with what support.
In detail
The substance behind the service, so you can judge whether this is the work you want.
01
Before the market sees anything, the people who answer your phones, sell your products and write your posts have to believe it. We build the internal toolkit — training, cheat sheets, templates, office hours and a launch FAQ that answers the questions people will actually ask.
02
Not everything changes on day one. We sequence the rollout so the highest-impact, highest-risk touchpoints go first — sales collateral, product UI, customer email — while lower-risk assets like the website or internal signage follow.
It means you get value from the change earlier and you find out what breaks while there is still budget to fix it.
03
A campaign is not a logo animation on social media. It is the story of why the brand changed, told in a way your market wants to hear, and it needs a line, a moment and somewhere for people to go when they see it.
We write the campaign, produce the assets and place them where the audience already is.
04
A launch is a hypothesis. We measure awareness, engagement and conversion against the baseline we captured before the change, then tune the rollout for the next six months.
Method Branding™
Every service is delivered inside the same four-phase method. This is what this one looks like inside it.
Internal research on adoption barriers and a market baseline for measuring launch impact.
Launch narrative, sequencing plan and the campaign platform.
Rollout, activation, campaign production and post-launch measurement.
Rebrand
A full rebrand and out-of-home campaign for one of the West’s largest solar and battery installation brands.
Brand & Web
Identity and web experience for a medical device company selling to both clinicians and consumers.
Questions
Explore
Send us the situation, the deadline and what is at stake. We will come back with a written scope and timeline.
