Launch
A website is not a brochure. It is the first place most people meet your brand, and it has about six seconds to make its case.
Overview
Most brand work never reaches the people it was made for. The identity sits in a PDF, the website was built by someone else a year later, and the two never meet.
We design and build the experience so the identity lands. Strategy and execution in the same hands, one system, one standard. That is why our web work has won two Gold Addy awards — including for the Attic Salt site itself.
In detail
The substance behind the service, so you can judge whether this is the work you want.
01
We start with what the site has to do: who it needs to convince, what they need to believe, and what action they need to take. Then we design the path.
A page should have one job. Sites fail when every page tries to do all of them at once, and the result is a homepage that talks about the company instead of helping the visitor decide.
02
We build real component libraries — tokens, components, states, documentation — so that adding a page later takes hours instead of weeks, and the tenth page still looks like the first.
That matters more than any single screen, because the brand will keep moving after we leave.
03
Performance is a design decision, not a post-launch patch. We design at the constraint of a real connection on a mid-range phone, because that is where your audience actually is.
Our builds target Lighthouse 90+ on mobile, with static rendering, minimal JavaScript and images that are compressed, sized and lazy-loaded correctly.
04
Your marketing team should not need us to change a headline. We build on platforms and CMS setups your people can use, and we document how to use them properly.
Method Branding™
Every service is delivered inside the same four-phase method. This is what this one looks like inside it.
Audience, competitor and conversion research that defines what the experience has to achieve.
Content strategy, information architecture and wireframes before a pixel is styled.
Interface design, design system, motion, build, CMS setup and launch.
Identity & Web
Identity and website for a city that needed to be the destination, not just the place you drive through.
Brand & Web
Identity and web experience for a medical device company selling to both clinicians and consumers.
Questions
Explore
Send us the situation, the deadline and what is at stake. We will come back with a written scope and timeline.
