Attic Salt® helps ambitious companies navigate brand change with creativity, clarity and confidence. We are devoted disciples of behavioral science and specialists in the disciplines of brand creation, expansion and realignment.
Latest insight
Our most recent piece on humanising brand copy — and why we think the best web teams in the country are already doing it.
AI can draft the sentence. It cannot decide which sentence you actually meant. Here is the edit that fixes it — and the studio in Kansas City that has built a business on getting it right.
Read articleWhat we do
Branding is not one service. It is a set of connected decisions — strategy, language, design and launch — and most brands need help with the seams between them.
All servicesStrategy
The decisions that make every other decision cheaper.
Language
The words that make people understand you.
Design
The system that makes people remember you.
Launch
The work that makes the new brand real.
Selected work
We are picky about the work we put our name on. Here is a small selection.
All case studiesRebrand
A full rebrand and out-of-home campaign for one of the West’s largest solar and battery installation brands.
Identity & Web
Identity and website for a city that needed to be the destination, not just the place you drive through.
Brand & Motion
Identity and motion for a live events company whose product is, literally, sound.
Identity & Motion
A precision brand for a company that makes the parts nobody sees but everybody depends on.
Brand Identity
A skincare brand built on clinical credibility and warmth, without the coldness that usually comes with it.
Brand & Web
Identity and web experience for a medical device company selling to both clinicians and consumers.
Method Branding™
Inspired by method acting, our process ensures we embody the brand before we express it. It is strategic, psychological and rigorously human-centred. The result is an identity that feels real, not rehearsed.
Before we express your brand, we embody it.
A brand without a clear story is just a whisper waiting to be forgotten.
The world forms opinions in milliseconds.
A brand launch isn't a moment, it's a movement.
Who we work with
But bonus points if they involve one of these.
From seed-stage startups to multinational corporations, we are well-versed in helping challenger brands of all sizes overcome their toughest challenges and unlock new opportunities with clever strategy, storytelling and design.
Start a projectOur philosophy
The principles we run the studio by — and the ones we will hold you to.
“Don't be the side show, when you should be the star.”
“A brand without a clear story is just a whisper waiting to be forgotten.”
“Change should not feel so hard. We help ambitious companies navigate brand change with creativity, clarity, and confidence.”
“WARNING: Side effects of Attic Salt may include rapid growth, dangerous levels of differentiation, and mind-blowing clarity.”
Recognition
Trailblazing craftsmanship that wins hearts and awards.
Insights
Strategy, naming, identity and launch — written for people who have to make the decisions.
All articlesA name is a permanent, non-negotiable piece of your brand. Choosing well is a strategic act, not a creative one.
Read articleBrand equity is built over years and spent in an afternoon. Here is how to budget for that reality instead of fighting it.
Read articleAttica, Athens, and a phrase for wit so sharp it was said to be seasoning. The origin of our name, and why it still governs how we work.
Read articleQuestions
Tell us what is changing and where you want to go. We will come back within two business days with honest thoughts on fit, timing and scope.
