Brand Identity · 2024

Bluum

A skincare brand built on clinical credibility and warmth, without the coldness that usually comes with it.

Client Bluum
Services Visual Identity, Naming & Language
Recognition Silver Addy (AAF)
Palette
Bluum brand identity design for a skincare company

The challenge

Bluum had genuinely effective products and a brand that read like a dermatology textbook. Trust was high; desire was low. Nobody wanted to put it on their shelf.

The approach

We found the tension between the science and the sensory experience and made it the brand. Restrained type, generous space, and colour drawn from the product itself rather than from a category template.

What changed

Silver Addy award
2.4x Retail sell-through
18 Stockists in year one

More work

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