Rebrand · 2025

SunWest

A full rebrand and out-of-home campaign for one of the West’s largest solar and battery installation brands.

Client SunWest
Services Brand Strategy, Visual Identity, Brand Launch
Recognition 2x Gold Addy (AAF)
Palette
SunWest rebrand identity system and out-of-home billboard campaign in Arizona

The challenge

SunWest had outgrown its identity. A company that had tripled in five years was still presenting itself with the visual language of a regional installer, and its national ambitions were being undercut by a mark that carried no weight outside its home market.

The approach

We repositioned SunWest around ownership — the idea that the brand exists to put energy in the hands of the people who use it — then rebuilt the identity around a warm, direct sun mark that works at 400 feet and at 16 pixels.

What changed

2x Gold Addy awards
3x Brand growth in 12 months
12 State rollout

More work

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