Rebrand
SunWest
A full rebrand and out-of-home campaign for one of the West’s largest solar and battery installation brands.
Brand & Web · 2024
SmartScrubs
Identity and web experience for a medical device company selling to both clinicians and consumers.
The challenge
SmartScrubs sold a clinically effective device to two very different buyers — a hospital procurement lead who cared about validation, and a consumer who cared about visible results. One brand had to speak to both without confusing either.
The approach
We designed a dual-address system: a rigorous clinical layer for procurement, and a warm, plainspoken consumer layer — sharing one mark, one colour logic and one voice that adapts rather than splits.
What changed
Top 50
Global branding agencies
2x
Market growth YoY
94
Lighthouse score
Identity & Web
Tempe Tourism
Identity and website for a city that needed to be the destination, not just the place you drive through.
Brand & Motion
LoudSpectrum
Identity and motion for a live events company whose product is, literally, sound.
Let us build the next one.
We are a small team with a full calendar. Tell us about the inflection point your brand is at.